Serbian Railways

Serbian Railways (Железнице Србије), Belgrade, Serbia
national competition for the new visual identity, 2004

This logo consists of the Cyrillic letters Ž and S (Ж and С) which are the company’s initials (Железнице Србије). Three blue lines compose three highly stylized railroads which depict Serbian geography. Two thirds of the country (or its southern and central parts) are situated on the hilly Balkan peninsula: that is why the two paths, or two railroads are curvilinear. The northern part of Serbia is the flat Pannonian Plain and that is why the third line, or the railroad is straight. The logo copyright is protected by the Intellectual Property Office, Belgrade, Serbia.

2011: Published in the book Significity (anthology of the best 2500 Serbian and Yugoslav logos 1960-2010), Belgrade, Serbia

2011: Selected for exhibition The 50 Years of the Graphic Communications in Serbia 1960-2010, Museum of Applied Art, Belgrade, Serbia

2011: Exhibition The 50 Years of the Graphic Communications in Serbia 1960-2010, ITD Gallery, Petrovaradin Fortress, Novi Sad, Serbia

2012: Exhibition The 50 Years of the Graphic Communications in Serbia 1960-2010, Museum of Contemporary Art of Republic of Srpska, Banja Luka, Bosnia and Herzegovina